HOLLA—MAKING CONTENT EVEN EASIER DOWN HERE 👇🏼
Excellent choice my friend; your Insta content game is about to get a whole lot easier… AND MORE SUCCESSFUL!
Valuable Fucking Content grows from 6 types of metaphorical soil… (deffo not literal; I’ve never planted a thing in my life, cos DIRT)
👑 Connection—humanises your brand (cos, ya know, that ‘authenticity’ word)
- Behind-the-scenes photo/video from an event, or you being amazing whilst doing your thing!
- Instagram Story or Live (if you’re feling brave) about wagwaan for you today
- Do you support a certain cause/charity? Talk about why. Or an event you’re at/supporting
- Share your customers using your products/services (user generated content)
- Got a team? Share some scoop on them!
👑 Conversation—forms deeper relationships with your audience (cos HUMANS)
Starting a conversation is good for your brand #FACT
Ending content with a convo starter is great for sparking engagement #alsoFACT
- Ask a question
- Ask for advice
- Ask for opinions
- Use the stickers in Stories—us IG users LOVE ‘EM
👑 Education—positions you as the go to person in your niche (cos ‘expert over here’ 👋🏼)
- ‘How to’ infographic (yawn—such a boring word, but mega effective so we’ll overlook that)
- How to use your product/service
- Tutorial-type/demo video
- Breaking News in your niche
👑 Entertainment—keeps your audience engaged and loving your content (even if only your mum laughs at your jokes)
- Funny images/videos
👑 Inspiration—makes taking action soooooo much easier your audience (cos they’re so freakin’ pumped and can’t wait to get the results)
- Quotes—pretty over used nowadays so make sure yours STAND OUT from the noise
- Transformational Stories
- Case studies
👑 Promotion—share all your good shit (cos they’ve gotta know how you can help them)
- Images with promotions on
- Link to blog post
- Instagram Lives
So, pull out your l’il black book of content and see whatcha missing.